For those that are clueless about radio, I would like to clear it up that the radio business is somewhat difficult. Most people aren't happy with the way the radio business produces events or "with its relations to the government." Experts argue that radio difficulties come from the fact "that it has more than one function." We all know that radio serves the public with communicating, recording, reporting news, spreading ideas, and events for the public. As an advertising platform for tons of companies, radio operates to make money from those businesses and for itself.
It would appear that radio comes under the clear meaning, if not the exact words, of the first amendment to the Constitution: "Congress shall make no law ... abridging the freedom of speech, or of the press." Yet for physical reasons, radio cannot operate free from some government control. And it is very difficult in practice to draw a clear line between partial control and complete control.
The Problem ↓↓
Since the radio industry is such a complex business a few conflicts appear. The problem is that experts and critics feel that radio makes entirely to much money off advertisements. Critics propose the question "should radio be essentially a medium for selling goods?" Experts wonder how the radio industry can be a nonprofit business, but the industry continues to make millions off promotion ads. Experts are confused on how the radio business can call themselves a "service" based industry but continues to make profits from different sources.
In order for radio station to stop making money experts believe that the industry would have to be a dual industry for both a "public-service medium and a private advertising medium,"
The Solution ↓↓
According to experts, FM radio is ready to evolve into an extensive commercial development. FM radio should give licenses to 2, 700 "without their broadcasts interfering with one another." FM radio should open the door for six or more new networks as well. This solution will allow more networks to broadcast serving a single community.
Experts say "FM also offers other opportunities for variety." If the FCC approves, specialist believes that radio is ready for non-commercial networks. This would bring together the "endowed and public educational institutions engaged in broadcasting." This solution would also help the radio industry by being funded by taxation rather than advertising.
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